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  • March 15, 2016

There Were 6,000 Animals We Could’ve Featured on the Cover—How We Chose 10.

Author
Becky Harlan

Photographer Joel Sartore is over halfway through his mission to document the 12,000 animal species in captivity … before it’s too late.

“For many of Earth’s creatures, time is running out,” he says. “Half of the world’s plant and animal species will soon be threatened with extinction.”

He began his Photo Ark project in 1995 to create a visual record of what might soon be lost. But he also makes these images because, for many of these creatures, it’s not too late to shift the dangerous trend toward extinction.

Malayan Tiger
Malayan tiger, critically endangered

Photo Ark is the cover story for the April issue of National Geographic magazine. This spotlight moment presented an amazing opportunity for exposure, along with a unique challenge: How do you narrow down 6,000 animal portraits to just one? And what one creature can stand in for thousands of others?

animalsgif
Snowy owl, least concern; hippopotamus, vulnerable; Coquerel’s sifaka, endangered

It helped that there were a few concrete requirements. The cover photo needed to be on a white background (Sartore photographs the animals against black or white backdrops, sometimes both). Creative director Emmet Smith suggested they not opt for a creepy-crawly creature. And, lastly, the animal needed to be making eye contact with the viewer. “I felt that eye contact was critical in terms of being true to the goal of Photo Ark,” says Sartore’s photo editor, Kathy Moran. “But also just the sense that on the newsstand you want that eye contact to pull in a viewer.”

Waxy monkey tree frog
Waxy monkey tree frog, least concern

So Moran started pulling portraits she liked that met these criteria. She and Smith pinned them all up on the wall and began whittling it down. They had about 12 photos left when they asked the editor in chief of the magazine, Susan Goldberg, to weigh in. “She was so enthusiastic,” says Moran. “She was like, ‘Oh, I like this. I don’t like that.’ And then out of nowhere she said, ‘We should do multiple covers! Collect them all, like baseball cards.’ It just took off from there. It was really this magic moment sitting in Emmet’s office saying, ‘Let’s do this. Is there any reason that we can’t do that?'”

Top row, from left: waxy monkey tree frog, hippopotamus, Reimann's snake-necked turtle, snowy owl, Malayan tiger. Bottom row, from left: Brazilian porcupine, southern three-banded armadillo, Indian peafowl, mother and baby koalas, Coquerel's sifaka
Top row, from left: waxy monkey tree frog, hippopotamus, Reimann’s snake-necked turtle, snowy owl, Malayan tiger. Bottom row, from left: Brazilian porcupine, southern three-banded armadillo, Indian peafowl, mother and baby koalas, Coquerel’s sifaka

And there wasn’t.

But having ten covers meant they needed to go back to the drawing board and choose images that represented a diverse range of species. Which meant going back on their “no creepy crawlies” requirement. “If we were going to do ten covers, you have to have amphibians, you have to have herps,” says Moran. “I went back in and started pulling, looking for greater species diversity.”

This created a sort of species puzzle: If you have a tiger, you can’t have another big cat. If you have a lemur, you aren’t going to get another primate in there. So they worked through the images that way, finding the right mix of animals to represent the scope of the project while still looking for photos that people could connect with. “Charisma, eye contact, [and] empathy,” Smith says, were still top priorities.

southern three-banded armadillo
Southern three-banded armadillo, near threatened
NationalGeographic_1972065
Indian peafowl, least concern
Reimann's snake-necked turtle
Reimann’s snake-necked turtle, near threatened

Finding, out of 6,000 options, ten animals photos that worked both as individuals and as a whole was like finally completing a puzzle. It’s a surprising, adorable, and varied ark—a waxy monkey tree frog along with a Brazilian porcupine—but they all belong there.

“I would have liked to have printed every animal Joel has photographed,” says Smith. Now that might have presented some logistical challenges. Ten isn’t 6,000, but it’s a start.

Brazilian porcupine
Brazilian porcupine, least concern

This range of species gets at the heart of Photo Ark’s mission to preserve biodiversity. “I think the biggest challenge in having only one cover would have been finding the balance between big and charismatic versus the small and perhaps not as immediately lovable,” Moran says. “So easy to go with a tiger, but the mission of Photo Ark is to give all species equal value. A mouse is just as important as a big cat.”


Which of these animals is most like you? Take our quiz.

See more Photo Ark in the April 2016 feature “Every Last One.”

Joel Sartore shot this month’s cover images at (in grid, from left, by row) Rolling Hills Zoo, San Antonio Zoo, Zoo Atlanta, Raptor Recovery Nebraska, Omaha’s Henry Doorly Zoo, Saint Louis Zoo, Lincoln Children’s Zoo (two), Australia Zoo Wildlife Hospital, Houston Zoo.

There are 12 Comments. Add Yours.

  1. Jose Tony Aguilar
    April 5, 2016

    I think ill go for the malayan tiger and the southern three banded armadilo

  2. Pappy Henshey
    March 24, 2016

    I would like to see some of the images not chosen

  3. MARIE FRAZIER
    March 23, 2016

    MAJESTIC- GRAND -THE ELEPHANT
    With or without it’s TUSKS Keep them thriving, please

  4. Tamera
    March 20, 2016

    The photos are exquisite. My first thought is “choose the most endangered”, but that is not realistic. In a way all species are endangered. The goal is to draw attention to the global issue.

  5. Liz Turner
    March 18, 2016

    For the last two years I have purchased the Photo Ark Calendars so Now I have 600 of his photos. Just love his passion for this project. Preserving photos of the animals for generations of the future. Hopefully some of the species will still be alive in the distant future.

  6. Angela Swain
    March 16, 2016

    I love the Photo Ark concept! I love the animals chosen, and the awesome covers. I hope this drives awareness of animals that are endangered.

    • Jacqui
      March 17, 2016

      People who are not aware of endangered animals are either ignorant or uncaring or both.
      Drive awareness?
      Drive awareness by driving poachers and abusive people to the bottom of the sea and leave them for shark food.

  7. Brian Allan
    March 15, 2016

    10 out of 6,000 or 1 out of 6,000… I don’t think I could make that decision!? It is a bit like who lives and who dies!

    • Jacqui
      March 15, 2016

      Thankfully, as someone born with common sense and practicality, it would be easier to decide “who” lives and “who” dies in this vastly over-populated, crime filled world.

  8. YuFei
    March 15, 2016

    ohhh…It turns out to be a Reimann’s snake-necked turtle

  9. Jacqui
    March 15, 2016

    They are all beautiful in their own way. I find it so very sad that any beautiful creature, especially a mammal, is endangered because of over-population of the human species. I find it disgusting that people breed like roaches and push out the ones who were here first and deserve to stay.

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